About Us



    Hi, my name is Angelle Jones and I am the founder and CEO of Black Is Beautiful LLC. I founded the company July 18, 2016 because I have always felt makeup is a form of self expression. You can make yourself up to represent a holiday, to look natural, to make you feel bold and confident. I am a strong believer that you look how you feel.

   In my younger years, I was always quiet and shy around people I didn't know. I didn't know how to express who I was. Using make up for me was more like putting on a wig and role playing. I would line my eyes in black, put a bold lipstick on and notice I would slowly start coming out of my shell. I also have skin that is sensitive like many of my customers. I wanted a brand that was high in quality, long lasting, hypoallergenic and would look beautiful on the woman of color. After years of throwing around idea's and trying to find the right manufacture, Black is Beautiful LLC. was born. It is a blessing to be able to do what I love and help women feel good or better about themselves.

   I am a firm believer in helping others. I feel that we all play a part to help make the next person's life better and that is what Black Is Beautiful LLC. stands for.


Thank you for giving me a chance.                                                                            

Founder/CEO - Angelle Jones